Marketing |
Marketing Magnetism! / …Continued
SEMINAR OUTLINE
I.
Introduction A. Background and statistics leading to the necessity for clarifying value B. Changing the conversation about your value —for you, your clients and prospects, and finding the opportunities to increase growth. Clarifying your individual/team value A. What is your current value conversation? B. How does your website define your value? C. What do you really want people to know about what they will receive when working with your company? D. Individual work with facilitation E. Roundtable discussion on personal value. The biggest mistake in marketing and how to fix it Exploiting your “un” uniqueness A. What is unique about what you do? B. How do other companies effectively present their uniqueness? C. What is working/compelling?
VII.
Exposing your value A. Social media strategies that are working to should do business with your company? B. What story do you want your clients to share about you? C. What story do you want your team to be sharing? D. Individual work with facilitation E. Roundtable discussion on your core story Your team’s core story A. What is your narrative on why someone
II.
III.
VIII.
IX. The manifestation of your value messaging. Develop strategies for improving the following: A. Websites B. Referral conversion prospect B. Using video to define and expose your value C. Best practices for acquiring valuable free media
IV.
V. A simple, repeatable, statement of value
C. Social media presence D. Results at your events E. Closing ratio
A. Creating something more useful than an elevator statement to introduce your firm. B. Best practices C. Individual work with facilitation D. Roundtable discussion on your simple introduction statement
F. Client retention
X. Wrap up
VI. Niche positioning
A. Types of niche focus areas. B. Developing messaging for 1 to 2 powerful niches C. Roundtable discussion on your messaging for niche value propositions
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