Masterclass Catalog

134

Management |

“Why” Discovery Workshop for Organizations or Teams

Dr. Abbey Davis — Director for the Center for the Future of Work, Spears School of Business, and Assistant Professor of Practice, Oklahoma State University

Working hard for something we don’t care about is called stress; working hard for something we love is called passion. — Simon Sinek

In this workshop, participants will walk through an intense series of collaboration exercises based on the book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek.

We will start with a discussion around the importance of having a defined “Why” for your organization. Then we will look at how organizations who know and can speak from their “Why” have better engagement and retention of both employees and customers.

Participants will leave this workshop with a clear picture of how they can live out and communicate their orga- nization’s “Why” in every aspect of their business.

This seminar is sponsored by the Department of Management and the Center for Executive and Professional Development in the Spears School of Business at Oklahoma State University. Participants earn 0.3 or 0.6 con- tinuing education units (CEUs) depending on the length of the seminar.

» KORN FERRY COMPETENCIES Customer focus | Manages complexity

SEMINAR OUTLINE I. Every organization knows what they do II. Why your organization needs to find it’s “Why” III. The “Why” discovery process: 3 conversations

IV. Drafting a “Why” statement V. How to carry out your “Why” VI. Next steps and wrap up

People don’t buy what you do; they buy why you do it. — Simon Sinek

The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.

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