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Marketing |
Digital Marketing 101
Jerry Rackley — Executive-in-Residence for the Department of Marketing in the Spears School of Business at Oklahoma State University
Digital Marketing 101 is a workshop that equips attendees with an understanding of the primary digital marketing strategies and approaches. This seminar will provide participants with an understanding of how to get a digital marketing initiative underway. The ideal audience is those who are inexperienced or new to digital marketing and need a solid foundation/understanding of what digital marketing is. This seminar is sponsored by the School of Marketing and International Business and the Center for Executive and Professional Development in the Spears School of Business at Oklahoma State University. Participants earn 0.6 continuing education units (CEUs) upon completion of this seminar.
» KORN FERRY COMPETENCIES Business Insight | Cultivates innovation | Tech Savvy
SEMINAR OUTLINE I. Digital marketing overview A. Definition B. Scope C. Attendee challenges II. Your website
cons B. Search marketing/advertising C. Online display D. Useful tools
V. Email marketing
A. Importance of a website for digital marketing B. Website goals C. Design considerations D. Traffic types E. Conversions F. Landing pages G. Testing H. Mistakes to avoid III. Optimizing your website for search A. What SEO is and why it’s important
A. List building and maintenance B. Best practices C. Useful tools
VI. Social media marketing
A. What it means to market via social media B. Selecting the best social media channel(s) C. Best practices D. Social media advertising E. Useful tools
B. On-site actions C. Off-site actions D. Useful tools IV. Online advertising
VII. Mobile marketing VIII. Online reputation management (ORM) A. What ORM is and why you should care B. Online crisis management C. Useful tools
A. What online advertising is: Pros and
The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.
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