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Marketing |
Marketing Magnetism! Clarify Your Unique Brand Value and Drive New Business Growth
Dr. Maribeth Kuzmeski — Clinical Assistant Professor for the School of Marketing and International Business in the Spears School of Business at Oklahoma State University
What’s working right now to attract new clients, expose your value, encourage people to talk, and differentiate your company? Do your clients know all that you do and are able to do for them? Is your presentation of your value memorable? This interactive seminar will share strategies that are mostly inexpensive, can be implemented immediately, and are generating new business now. From new media to traditional methods—learn what’s working now, and, throughout the training, improve your own delivery of value. Benefits: • Learn through case studies and memorable examples of how some powerfully branded businesses are using their words to prove their value, justify their prices, and win new business. • Learn the keys to producing memorable ways of making a case for your business, separating yourself from the competition, and finding a better way of describing yourself and your firm. • Work through a comprehensive workbook during the training seminar to develop and organize upgraded marketing and sales messaging. • Participants will gain strategies for using more powerful, value-focused messaging in successful marketing including web, social, videos, email campaigns, client referrals, events, and more. This seminar is sponsored by the School of Marketing and International Business and the Center for Executive and Professional Development in the Spears School of Business at Oklahoma State University. Participants earn 0.3 to 0.6 continuing education units (CEUs) upon completion of this seminar. » KORN FERRY COMPETENCIES Action oriented | Communicates effectively | Customer focus | Cultivates innovation | Interpersonal savvy | Builds networks | Persuades | Self-development | Situational adaptability
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The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.
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