138
Marketing |
Marketing Magnetism! / …Continued
SEMINAR OUTLINE I. Introduction
B. Developing messaging for 1 to 2 powerful niches C. Roundtable discussion on your messaging for niche value propositions
A. Background and statistics leading to the necessity for clarifying value B. Changing the conversation about your value —for you, your clients and prospects, and finding the opportunities to increase growth. II. The biggest mistake in marketing and how to fix it III. Exploiting your “un” uniqueness A. What is unique about what you do? B. How do other companies effectively present their uniqueness? C. What is working/compelling? IV. Clarifying your individual/team value A. What is your current value conversation? B. How does your website define your value? C. What do you really want people to know about what they will receive when working with your company? D. Individual work with facilitation E. Roundtable discussion on personal value. V. A simple, repeatable, statement of value A. Creating something more useful than an elevator statement to introduce your firm. B. Best practices C. Individual work with facilitation D. Roundtable discussion on your simple introduction statement
VII. Your team’s core story
A. What is your narrative on why someone should do business with your company? B. What story do you want your clients to share about you? C. What story do you want your team to be sharing? D. Individual work with facilitation E. Roundtable discussion on your core story
VIII. Exposing your value
A. Social media strategies that are working to prospect B. Using video to define and expose your value C. Best practices for acquiring valuable free media
IX. The manifestation of your value messaging. Develop strategies for improving the following: A. Websites B. Referral conversion
C. Social media presence D. Results at your events E. Closing ratio F. Client retention
X. Wrap up
VI. Niche positioning
A. Types of niche focus areas.
The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.
Powered by FlippingBook