Masterclass Catalog

145

Strategy |

Strategic Performance: Building Culture

Dr. Stephanie Phipps — Assistant Professor of Professional Practice in the Spears School of Business at Oklahoma State University.

While the famous quote attributed to Peter Drucker states that “culture eats strategy for breakfast,” there are alternative ways to think about the relationship between culture and strategy. Here are a few alternative perspectives: 1. “Strategy shapes culture for success”: Instead of perceiving culture as overpowering strategy, this perspective suggests that a well-designed strategy can influence and shape the organizational culture. By aligning strategic objectives, goals, and values, leaders can create a culture that supports and accelerates the implementation of the strategy. 2. “Culture and strategy are inseparable”: This perspective emphasizes the interdependence of culture and strategy. It suggests that both culture and strategy should be developed and evolved together, recognizing that an organization’s culture can both enable and constrain strategic initiatives. To achieve long- term success, leaders must consider the cultural implications of their strategic decisions and actively foster a culture that supports the desired outcomes. 3. “Culture and strategy are complementary”: Rather than viewing culture and strategy as com- peting forces, this perspective highlights their complementary nature. Effective strategies are more likely to succeed when they are built upon a strong organizational culture that aligns with the strategic goals. In this view, culture provides the foundation and context within which strategy can thrive and be executed. 4. “Culture enables strategy execution”: While Drucker’s quote suggests that culture can undermine or overshadow strategy, this alternative perspective sees culture as a critical enabler of strategy execution. A strong culture can cultivate employee engagement, collaboration, adaptability, and innovation, all of which are essential for effectively implementing strategic initiatives. This session provides an overview on the impact of organizational culture on financial performance. Organizational culture plays a significant role in shaping and influencing performance within organizations. We will highlight the relationship between culture and performance by introducing participants to the knowledge and strategies necessary to understand culture and offering insights into building a culture that promotes financial success. By establishing a culture that prioritizes financial performance, organizations can enhance their competitive - ness, attract investors, and achieve long-term sustainability.

What you’ll learn in this session: •

Relationship between culture, strategy, and performance • How to measure culture • Tactics to address areas of development

» KORN FERRY COMPETENCIES Strategic Mindset | Interpersonal Savvy | Builds Networks | Collaborates | Instills Trust

The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.

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