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Instructor Biographies |
Goutam Chakraborty, Ph.D. Dr. Goutam Chakraborty is the Director of MS in Business Analytics and Data Science, holds the SAS® Professorship in Marketing Analytics, and Professor of Marketing at Oklahoma State University. He has held manage- rial positions with a subsidiary of Union Carbide, USA and with a subsidiary of British American Tobacco, UK. In addition to his academic responsibilities, he provides consulting services on issues related to developing business analytics capabilities, digital business strategy, building and managing customer relationships.
At OSU, he teaches business analytics, data science and CRM applications, advanced data science, database marketing, and marketing research to masters and Ph.D. students. Goutam is an internationally known expert in the field of data science and analytics and has presented numerous pro - grams and workshops to executives, educators, and research professionals in the U.S., Europe, Asia, Australia and Middle East. He has won numerous teaching awards including SAS® Distinguished Professor Award from SAS® Institute, Regents Distinguished Teaching Award, Richard. W. Poole Faculty Outreach Excellence Award, Kenneth D. and Leitner Greiner Teaching Award and Wendell H. Bailey Faculty Excellence Award at OSU; Outstanding Direct Marketing Educator Award, from the DMEF, New York; three-time recipient of the Professor of the Year Award at CIMBA Italy; Great Executive MBA Instructor Award at the University of Iowa, Iowa City; Outstanding Marketing Teacher Award, from the AMS, Coral Gables, Florida. He coauthored two books Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS® and Contemporary Database Marketing: Concepts and Applications. In addition, his research has been published in many scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management. He currently serves as a member of SAS® Global Forum Executive Board.
Goutam Chakraborty
Has worked with:
• Aetna • Berendsen Fluid Power • CITGO • Globe Life Insurance • ISNetworld • Love’s Travel Stops • Thrifty Rent-A-Car • Williams
Seminars
• Building Your Business Acumen: Strategic Business Management via Business Simulation • Business Analytics and Data: The Evidence of Evidence-Based Management • Understanding Business Analytics to Improve Company Performance
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