Masterclass Catalog

172

Instructor Biographies |

Jerry Rackley, M.B.A. Jerry Rackley is Executive-in-Residence in the School of Marketing and International Business at the Spears School of Business, Oklahoma State University. His extensive industry marketing background includes 37 years of expe- rience at some of the world’s largest companies, as well as many start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current and practical marketing perspective into the classroom.

Jerry is the author of Marketing Analytics Roadmap: Methods, Metrics, and Tool s and co-author of Modern Marketing Principles .

Seminar

• Digital Marketing 101 • Compelling Public Speaking for Leaders: Presentation Skills Devel- opment

Jerry Rackley

business.okstate.edu/cfw | Facebook @OSUCFW | #SpearsProfs | #SpearsBusiness

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