Masterclass Catalog

48

Business Analytics/Project Management/Information Security |

Understanding Business Analytics to Improve Company Performance

Dr. Goutam Chakraborty — Director of MS in Business Analytics and Data Science, holds the SAS® Professorship in Marketing Analytics, and Professor of Marketing at Oklahoma State University

Analytics is not IT. Analytics is not statistics. Analytics is not mathematics. Analytics incorporates concepts and tools from all of the above to help you make better decisions with data. And, you do not need to be an IT professional or a quant-jock to harness the power of analytics for making better business decisions. This one-day, hands-on workshop uses state-of-the-art analytics software—which are visually rich and fea- tures easy-to-use interface (point-and-click)—that will break the myth that you have to be an IT or math/stat person to use and appreciate analytics. Benefits: Participants will learn to make better business decisions by visualizing data, understanding relationships between data and by making better predictions.

Attendees will learn: • Data visualization • Pattern discovery • Predictive modeling

Who should attend: Business professionals from any discipline who want to learn how to improve their decision-making skills by analyzing data. This seminar is sponsored by the School of Marketing and International Business and the Center for Executive and Professional Development in the Spears School of Business at Oklahoma State University. Participants earn 0.8 continuing education units (CEUs) upon completion of this seminar. » KORN FERRY COMPETENCIES Business insight | Collaborates | Manages complexity | Plans and aligns | Drives results | Strategic mindset | Tech savvy | Drives vision and purpose

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The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.

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