Masterclass Catalog

Business Analytics/Project Management/Information Security |

Understanding Business Analytics to Improve Company Performance Dr. Goutam Chakraborty — Director of MS in Business Analytics and Data Science, holds the SAS® Professorship in Marketing Analytics, and Professor of Marketing at Oklahoma State University Analytics isn’t just IT, statistics, or math—it’s a powerful blend of tools and techniques that help you make smarter business decisions. This one-day, hands-on workshop dispels the myth that analytics is only for technical experts. Using state-of-the-art, user-friendly software with visual, point-and-click interfaces, participants will learn how to visualize data, uncover patterns, and build predictive models—no technical background required. WHAT YOU’LL LEARN: Data visualization Pattern discovery Predictive modeling WHO SHOULD ATTEND: Business professionals from any discipline who want to enhance their decision-making through data. CEUS : 0.8 CONTINUING EDUCATION UNITS (CEUS) AWARDED

SEMINAR OUTLINE

9 a.m. to Noon

I. Introduction A. An overview of what is business analytics II. Overview of the challenges in interpreting the data

III. Descriptive analytics: Data visualization, summarization and drawing conclusions A. Discussion of short business case about applications of descriptive analytics IV. Descriptive analytics: Understanding relationship between variables A. Discussion of short business case about applications of relationships between variables 1 -4 p.m. V. Predictive analytics: Learn how to use statistical models to make predictions of what is likely to happen given past data A. Discussion of short business case about applications of predictive analytics VI. Predictive analytics: Learn how to use applications to make predictions of what is likely to happen given past data A. Discussion of short business case about applications of predictive analytics VII. Summary and takeaway

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