Masterclass Catalog

Communication |

Executive Presence: Overcoming Fear and Building Confidence Dr. Andrew L. Urich – Associate Professor of Management, Chair and Director of Student Development, Eastin Center for Career Readiness in the Spears School of Business at Oklahoma State University

Executive presence is hard to define, but easy to recognize. It’s the ability to project confidence, decisiveness, and composure under pressure. Often, it's the key to being seen as leadership material and advancing to the next level.

This seminar helps professionals build and communicate executive presence through strong language, confident body language, and the ability to lead in unpredictable situations. Participants will learn how to project credibility, influence others, and inspire trust—core traits of effective executive leaders.

Presented by the Department of Management and the Center for the Future of Work, Spears School of Business, Oklahoma State University

CEUs : 0.3 Continuing Education Units (CEUs) awarded

SEMINAR OUTLINE

I. The importance of executive presence

V. Embrace the concept of Branding

A. Behavior and attitude are more important to career success and promotion than job skills B. Increases your ability to achieve results through others C. Leads to improved relationships

A. Promise of performance that can create an emotional connection B. Help maximize your reputation C. Challenges to professional image D. Focusing on your image will increase your substance

III. Business Bravery

VI. Image Limits Careers

A. People have prejudices B. No one will tell you the truth about your image C. We often deny that image is reality D. Being judgmental is not only unfair—it is a disaster E. Managing our own personality is our biggest challenge

A. Building confidence and overcoming fear B. You must be seen and you must be heard C. Confidence can be learned and cultivated

A. Strategies for projecting executive presence at meetings B. Being invited to meetings and events III. Meetings are the forum where leaders are recognized

VII. How you see yourself

A. How you see yourself impacts what others see B. Strategies for increasing self-esteem C. Building identity capital

IV. Communication and presenting yourself

A. You are always representing yourself B. Public speaking is an acquired skill C. Presenting yourself: It is 7% what you say and 93% how you say it D. Cultivate the language of leadership