Masterclass Catalog

73

Communication |

Professional Business Email Writing and Etiquette

Kim McCrackin — Coordinator of the Learning Services Center and Instructor of Business Communications at Oklahoma State University-Tulsa

The modern workplace is driven by new technologies, a rapidly changing economy, and the need to communi- cate with different audiences from all over the globe. Writing, specifically email, is the medium that conducts much of this business and connects the modern world. With email being the dominant form of business com- munication, business professionals must learn and practice proper email etiquette. This seminar will discuss the advantages of using email in the work environment and how to write these mes- sages to maximize effectiveness and efficiency. You will also learn how to avoid common pitfalls of email use that can quickly turn your writing efforts into wasted time. Using the proper techniques and following a few basic guidelines, you will discover how to use email to simplify your work communication and communicate your message. This seminar is sponsored by the Department of Management and the Center for Executive and Professional Development in the Spears School of Business at Oklahoma State University. Participants earn 0.3 continuing education units (CEUs) upon completion of this seminar. » KORN FERRY COMPETENCIES Business insight | Communicates effectively | Develops talent | Interpersonal savvy | Nimble learning | Demonstrates self-awareness | Self-development

SEMINAR OUTLINE

I. Introduction A. Importance of professionalism in emails B. Advantages and disadvantages of email C. When email should be used II. Professional email characteristics A. Formal vs. informal tone B. Word selection

III. Organization and content A. Subject line B. Salutation and closing C. Opening, body, conclusion D. Graphic highlighting E. Replying and attachments IV. Dangers of email

C. Appearance D. Correctness

A. Loss of privacy B. Ethical issues

The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.

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