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Sales Magnetism! / …Continued
III. Magnetism! Part 3: Understanding and utilizing your competitive advantage A. Recognizing the elements that make up your competitive advantage and why. B. Strategies for mixing in your competitive advantage and highlighting the obvious benefits for customers. C. Identifying opportunities to leverage your advantages through asking powerful questions. D. Active learning exercise: Identify magnetic opportunities through your advantages. IV. Magnetism! Part 4: Stand out companies have stand-out messaging A. Words you use matter. B. Connecting your words with what the customer desires and their preconceived objections. C. Specific value words that engage. D. Active learning exercise: Identify magnetic opportunities through your use of stand-out words.
The Center for the Future of Work in the OSU Spears School of Business offers various certificate programs and customized professional development.
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